Placeholder article body — replace before launch. This post argues that durable performance growth is impossible without owning your own advertising assets.
When an agency hands you a login to an account you don't own, one policy flag can erase your pixel history, your audiences, and your data overnight. Ownership is the difference between a setback and a catastrophe.
The compliant alternative is to keep your pixel, data, and Business Manager in your own name, and bring in a partner as a permissioned advertiser on top. You get the infrastructure and the compliance without giving up control.