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DTC AccessoriesTikTok
Cutting CAC for a DTC accessories brand on TikTok
Creative volume without research wastes spend — angle research compounds returns.
CAC
$24
-37%from $38
Creative win rate
22%
+144%from 9%
Monthly revenue
$720K
+132%from $310K
ROAS
3.1x
+63%from 1.9x
The story
Research-led creative and tighter structure drove efficient TikTok scale.
The challenge
Rising CAC and creative fatigue were eroding margin as the brand tried to scale on TikTok.
Our approach
- Competitor and angle research to rebuild the creative brief
- Systematic hook and format testing
- Consolidated structure to concentrate learning signal
- Weekly analysis and optimisation loop
“Angle research changed everything. Our win rate more than doubled and CAC finally dropped.”
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