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SupplementsMeta
Restarting scale for a stalled supplements brand
Growth had stalled behind repeated ad rejections. The fix was structural, not creative volume.
Monthly ad spend
$460K
+156%from $180K
CAC
$29
-34%from $44
ROAS
2.9x
+81%from 1.6x
Ad rejection rate
2%
-89%from 18%
The story
A capped supplements account rebuilt for compliance and pushed back into profitable scale.
The challenge
The brand was hitting policy rejections on ingredient claims and had plateaued at a hard spend ceiling with rising CAC.
Our approach
- Full pre-launch ad & URL compliance review against supplement policy
- Rebuilt account structure around vetted, claim-safe angles
- Introduced a testing cadence to find compliant winners
- Staged budget scaling tied to account-health signals
“We went from firefighting rejections to scaling past a ceiling we'd been stuck at for a year.”
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