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SkincareMetaPlaceholder data
Building an LTV engine for a skincare brand
Acquisition and retention are one system — optimised together, they compound.
Repeat-purchase rate
31%
+72%from 18%
Email/SMS revenue share
27%
+18ptsfrom 9%
Blended CAC
$30
-27%from $41
90-day LTV
$148
+54%from $96
The story
Media buying plus lifecycle flows turned first orders into compounding revenue.
The challenge
Strong front-end acquisition wasn't translating to repeat revenue, capping sustainable spend.
Our approach
- Aligned acquisition targets with contribution margin
- Built abandoned-cart, post-purchase and win-back flows
- Segmented owned audiences for launches
- Fed retention signal back into media-buying targets
“Placeholder pull quote — replace before launch.”
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